Web Development
Technology
Business CRM Platform
Confidential Client • 2.5 months • 2025
React
Tailwind CSS
Python
Django
FastAPI
PostgreSQL
Redis
Chart.js
JWT Authentication
Email Integration
Key Results & Impact
34%
Deal Closure Rate
60%
Sales Productivity Gain
38%
Deal Cycle Reduction
The Challenge
A B2B software company with 42 active customers and a growing sales pipeline was losing deals due to disorganized customer data scattered across emails, spreadsheets, and messaging platforms. Sales reps had no visibility into customer history, leading to duplicate outreach and missed opportunities. Management lacked insights into pipeline health, deal velocity, and team performance. Customer onboarding was manual and inconsistent.
Our Solution
We developed a streamlined customer relationship platform that centralizes all customer interactions, tracks deal progression through customizable pipelines, and provides real-time analytics. Features include customer lifecycle tracking (42 total customers with 27 active), automated follow-up reminders, email integration, activity timelines, and comprehensive reporting dashboards. Built with modern web technologies including React for responsive UI, Node.js API backend, PostgreSQL for relational data, and Chart.js for analytics visualization.
The Results
Sales team productivity increased by 60% with instant access to customer context and automated reminders. Deal closure rate improved from 18% to 34% within 2 months. Average deal cycle reduced from 45 days to 28 days. Customer retention improved by 25% through better relationship management and proactive engagement. Management now has real-time visibility into pipeline across 67 active opportunities. The system has become the single source of truth for all customer data.
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